British Gas

British Gas Business engaged Panda to produce a series of customer testimonial case studies to promote their business services. Our aim very early on was to get underneath the skin of the businesses by focusing on the people and understanding what makes their organisations successful. We wanted to reflect the kind of values that British Gas represent in terms of customer service, reliability and an excellent end product, the kind of values that we all expect when dealing with any company. A combination of interiors, exteriors, detailed close ups and wide establishing shots helped re-inforce the narrative. We maintained a high tempo and didn’t sit on any given shot for more then a few seconds thus allowing us to sustain a pulse and energy in the same way a working day would play out in most business environments. Attention to detail was essential to hold the audience and music played a vital role in building an optimistic mood.

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